45 best marketing tools for small business in 2022
In a marketing world that is constantly changing, it can be difficult to figure out the best digital marketing tools for small business. There are so many different marketing strategies and tactics available in 2022, but which ones work? I have compiled a list of 45 top digital marketing tools that we believe will help you succeed in your small business venture. Each tool has been ranked according to its features, pricing model, support options, etc. I hope that our analysis provides you with some direction when deciding what marketing tools for small business you should use in 2022!
Email Marketing Tools
Mailchimp
Mailchimp is one of the best marketing tools for small business in 2022. It’s free up to 2000 subscribers and 12000 emails per month, making it a great solution for smaller businesses looking to use email marketing as their primary marketing strategy.
Paid: $20/month (free if under 2000 subscribers)
Features: Email marketing, automation, A/B testing
Campaign Monitor
Campaign Monitor is a great email marketing tool that you can use to increase leads and sales from your website. It offers a wide range of features such as A/B testing, automation, list segmentation and more! Paid: $25 / month for first 1000 subscribers Features: Email marketing design tools, A/B testing, automation, list segmentation.
Paid: Free account available with limited features & paid accounts start from $99 / month Features: Social media marketing and management tools including Facebook Ads marketing.
Convertkit
Convertkit is a marketing tool that you can use to increase the conversion rate of your website. It tracks how people are engaging with your website and then provides you with feedback on what could be improved to help convert more visitors into leads or customers. Paid: $49/month
Features: Conversion tracking, website optimization tips, lead capture forms.
CRM Tools For SMBs
Hubspot
Hubspot is a marketing automation platform that helps businesses automate their marketing efforts. This tool will help you increase leads from your website by driving visitors to convert into leads or customers through automated emails, content suggestions based on analytics data & more! Paid: Free 30-day trial then starts at $200 / month Features: Lead generation optimization through marketing automation features such as lead scoring & workflows, landing page design improvement with A/B testing options, sales pipeline reporting tools.
Paid: $30/month for first three marketing channels, then goes up to a few hundred dollars per month
Features: Facebook marketing tools including campaigns creation and ad management.
Marketo
Marketo is an excellent marketing automation platform that can be used as your website CMS or as a standalone solution. It’s one of the most robust marketing automation platforms on the market which is why it’s pricey! Paid: Starts at $500/month for basic plan Features: Lead scoring, marketing analytics reporting.
Paid: Free account available with limited features & paid accounts start from $100 / month
Features: Social media marketing and management tools including Facebook Ads marketing.
Paid: $50/month (free if under 500 contacts) Features: Social media marketing and management tools for Facebook, LinkedIn & Twitter accounts.
Zoho CRM
Zoho CRM is a marketing platform that allows you to manage leads and track customer interactions across various platforms. You can also create marketing campaigns with this tool and easily measure the results of each campaign. Paid: Starts at $20/month
Features: Lead management, marketing automation features such as lead scoring & workflows, sales pipeline reporting tools.
Paid: $15/month
Features: Email marketing and automation features such as list segmentation, triggered messages & more!
Less Annoying CRM
Less Annoying CRM (LACRM) is a marketing and sales automation tool that’s designed to be less annoying than other CRM tools. It helps you manage your leads, track customer interactions & more! Paid: $50/month
Features: Lead management, marketing automation features such as lead scoring & workflows, sales pipeline reporting tools.
Paid: $50/month
Features: Email marketing and automation features such as list segmentation, triggered messages & more!
Wishpond
Wishpond is a marketing tool that you can use to create landing pages, contests, forms and more! This tool also integrates with various social media platforms so you can easily create and manage marketing campaigns. Paid: Starts at $49/month
Features: Landing page design tools, A/B testing, marketing automation features such as lead capture forms.
Paid: $29/month for first 1000 subscribers Features: Email marketing design tools, A/B testing, automation features including list segmentation and triggered messages.
Project Management Tools
Slack
Slack offers marketing professionals a platform to manage and monitor projects. You can create marketing channels for different marketing campaigns, departments or team members so you can easily communicate with the relevant people involved in your marketing efforts! Paid: Free if used through an API integration
Features: Project management tools including file sharing.
Paid: Starts at $15/month
Features: Project management tools including file sharing.
Paid: Free for first five users, then $99 / year Features: Task list creation and project management tools including time tracking by team member.
Basecamp
Basecamp is a marketing platform that allows you to manage marketing projects through task lists & timelines! This tool also includes communication tools so you can easily keep everyone on your marketing team in the loop. Paid: $99/month
Features: Task list creation and management, timeline view for project scheduling, communication tools including group chat & message boards.
Paid: $29/month
Features: Communication tools including group chat & message boards.
Asana
Asana is a marketing tool that helps you manage your tasks and projects. You can create marketing-specific workspaces to keep all of your marketing tasks in one place! Paid: Free for up to 15 users
Features: Task list creation and management, project scheduling tools, communication tools including group chat & message boards.
Paid: Starts at $49/month
Features: Task list creation and project management, marketing campaign workflow documentation, communication tools including group chat & message boards.
Trello
Trello is a marketing tool that lets you create marketing-specific workspaces to keep all of your marketing tasks in one place. This platform also includes task list creation and project management tools! Paid: Free
Features: Task list creation, project scheduling tools, communication tools including group chat & message boards.
Paid: Starts at $25/month
Features: Task list creation and project management, marketing campaign workflow documentation, communication tools including group chat & message boards.
Base CRM
As a marketing professional, you need to stay on top of all the many marketing tasks that you have! Base is an easy-to-use marketing platform that allows you to manage marketing tasks, leads and, marketing campaigns! Paid: Free for up to three users
Features: Task list creation and management, marketing campaign workflow documentation.
Paid: Starts at $25/month
Features: Task list creation and marketing campaign workflow documentation.
HubSpot CRM
The HubSpot is a marketing platform that offers marketing professionals a CRM to help manage marketing leads and campaigns. In addition, HubSpot also offers marketing automation tools to help you with email marketing, social media marketing and more! Paid: Free for up to 500 contacts
Features: Marketing lead management, email marketing automation, social media marketing automation.
Paid: Starts at $800/month
Features: Marketing lead management, email marketing automation, social media marketing automation, CRM.
Social Media Tools
Buffer
Buffer is a great free tool for scheduling your social media posts across multiple social networks at once. It allows you to schedule posts in advance so they don’t get lost in the noise and helps you to optimize your social media marketing strategy.
Paid: $15/month
Features: Schedule posts across multiple social media platforms, post optimization tools.
CoSchedule
CoSchedule is a marketing platform that helps you to keep your social media marketing strategy organized. This tool also includes marketing campaign workflow documentation and allows you to collaborate with multiple team members! Paid: $29/month
Features: Social media collaboration, marketing campaign workflow documentation.
Paid: Starts at $100/month
Features: Social media marketing strategy planning, marketing campaign workflow documentation.
SocialBee
SocialBee is a social media marketing tool that helps businesses to manage their social media accounts more effectively. It provides a range of features such as scheduling posts, a better analyzing of followers and engagement, and more! Paid: $59/mo for the first team member & $19/month for each additional member
Feature reports detailed analysis advanced targeting options & platform with: Social media marketing management and social media scheduling.
Analytics Tools
Google Analytics
Google Analytics is a must-have for any business looking to measure marketing performance. This tool provides insights into website traffic, user engagement, and more. It’s free to use and easy to set up, making it a great choice for small businesses on a budget.
Paid: Free
Features: Website traffic measurement,
user engagement, conversion tracking, marketing campaign tracking, website speed metrics.
Paid: Starts at $150/month
Features: Website traffic measurement, user engagement, conversion tracking, marketing campaign tracking, website speed metrics.
HubSpot Analytics
The HubSpot is a marketing platform that offers marketing professionals Google Analytics integration to help you measure your marketing performance! Paid: Included with HubSpot subscription
Features: Google Analytics integration.
Paid: Starts at $800/month
Features: Website traffic measurement, user engagement, conversion tracking, marketing campaign tracking, website speed metrics.
BuzzSumo
BuzzSumo is a tool that allows you to see the most popular content across all social media platforms. This tool is great for identifying what content is resonating with your audience and can help you to create similar content.
Paid: $99/month
Features: Content analysis, competitor research.
Kissmetrics
Kissmetrics is a marketing analytics tool that helps you to measure the impact of your marketing campaigns. This tool tracks user engagement and provides insights into how users are interacting with your website.
Paid: $200/month
Features: User engagement tracking, conversion tracking, marketing campaign tracking.
Mixpanel
Mixpanel is a marketing analytics tool that helps you to visualize marketing campaign data and track user engagement. Paid: $150/month
Features: User interaction tracking, marketing campaign reporting, CRM integration.
CrazyEgg
CrazyEgg is a marketing tool that helps you to see how users are interacting with your website. This tool provides heatmaps and scroll maps to help you understand how users are engaging with your content.
Paid: $99/month
Features: Heatmap and scroll map visualization, user engagement tracking.
UserTesting
UserTesting is a marketing tool that allows you to get feedback from real users about your website. This tool provides videos of users speaking about their experience using your website and can help you to identify usability issues.
Paid: $49/test
Features: User feedback, user experience videos.
SEO Tools
Moz
Moz is a marketing tool that helps you to identify and track your website’s search engine ranking. Moz also offers a variety of other search engine optimization tools to help you improve your website’s search engine ranking and digital marketing strategy.
Paid: $99/month
Features: Website ranking tracking, SEO optimization tools.
SEMrush
SEMrush is a marketing tool that helps you to identify your website’s competition and track its search engine ranking. SEMrush also offers a variety of other SEO tools to help you improve your website’s search engine ranking.
Paid: $99/month
Features: Website competitor analysis, SEO optimization tools.
Screaming Frog SEO Spider Tool
The Screaming Frog is a marketing tool that crawls your website to identify potential issues and errors. This tool can help you to quickly fix these problems, resulting in an improved search engine ranking for your website. Paid: $99/month
Features: Website crawling, error checking.
Linkody
Linkody is a marketing tool that helps you to identify broken links on your website. This tool also notifies you when new links are found, keeping your site up-to-date and running smoothly. Paid: $15/month
Features: Broken link identification, notification system.
Google Analytics Dashboard for WP (formerly known as WordPress Google Analytics by Yoast)
Google Analytics Dashboard for WP is a marketing tool that allows you to easily track your website’s performance in Google Analytics. This plugin analyzes data from other marketing tools and connects them with your Google account, allowing you to have an easy overview of all marketing campaign data. Paid: Free
Features: Website performance tracking, marketing campaign integration.
WordPress SEO by Yoast
WordPress SEO is a marketing tool that helps you to optimize your website for search engines. This plugin analyzes your website and provides feedback on how to improve your website’s search engine ranking. Paid: Free
Features: Website optimization tools, keyword research tools.
Marketmuse
MarketMuse is a marketing tool that helps you to optimize your website for specific keywords. This tool analyzes your website and compares it to other websites to identify the best keywords for you. Paid: $249/month
Features: Keyword research, competitor analysis.
Raven Tools
Raven is a marketing tool that helps you to organize and analyze marketing campaign data. This software provides reports, task management tools, and competitive analysis features to help you understand your marketing strategy. Paid: $99/month
Features: Marketing campaign reporting, competitor analysis.
KeywordsEverywhere
KeywordsEverywhere is a marketing tool that helps you to identify the best keywords for your website. This tool plugs into a variety of other marketing tools and provides data on monthly search volume, competition level, and CPC. Free
Features: Keyword research, competitor analysis.
UberSuggest
UberSuggest is a free marketing tool that helps you to generate unique keyword variations. This tool allows you to choose from a list of keywords or enter your own and then generates new terms for you, which can help with marketing campaign optimization. Free
Features: Keyword term generation, competitor analysis.
Ahrefs
Ahrefs is a tool that you can use to track your website’s SEO progress. It monitors your website’s backlinks, anchor text, and other SEO data to help you improve your website’s ranking. Paid: $99/month
Features: Website SEO tracking, backlink analysis.
Majestic
Majestic is a marketing tool that helps you to identify the best websites for link building opportunities. This tool monitors competitor websites and provides you with a list of their link partners. Paid: $89/month
Features: Website backlink tracking, competitor analysis.
BuzzSumo SEO Tool
The BuzzSumo marketing tool helps you to identify the most popular content on your topic online and then analyze its performance for further insight into what works best in terms of generating traffic and backlinks. Free
Features: Content marketing insights, competitor analysis.
KeywordTool.io
The Keyword Tool is a marketing tool that lets you see the search volume and CPC for keywords in Google’s Adwords database, which can help you with SEO campaign optimization. Paid: $0-$99/month
Feature: Keyword research.
Content Marketing Tools
WordPress
The marketing tool that helps businesses of all sizes to empower their marketing strategy with powerful wordpress website design. Paid: Free
Features: Website content management, blogging platform.
Google Docs
Google Docs is marketing tool that helps you to create, edit, and collaborate on marketing documents from anywhere. This software provides a word processing application for text documents as well as spreadsheet tools for data organization. Paid: Free
Features: Content marketing management, blogging platform.
Scrivener
Scrivener is a marketing tool that helps you to write, structure, and revise your marketing documents. This software provides a word processing application as well as outlining tools to help you plan your content marketing strategy. Paid: $45
Features: Content writing assistance, document revision control.
Canva
Canva is marketing tool that allows you to create marketing materials, including blog graphics and social media posts. This browser-based marketing tool provides a variety of templates as well as drawing tools for customizing your marketing images. Free
Features: Graphic design assistance, blogging platform.
Advertising Tools
LinkedIn Ads
LinkedIn Ads is a great tool for businesses looking to target their audience through LinkedIn marketing channels. It’s more expensive than other marketing tools but provides some excellent marketing features for small businesses to use in 2022.
Paid: $20/month (free if under 500 contacts)
Features: LinkedIn marketing, targeting options, ads analytics.
Wordstream
Wordstream is a great marketing tool to help you with your PPC (pay-per-click) advertising campaigns. It offers a wide range of features such as keyword research, campaign creation and optimization & more! Paid: $49/month for first 1000 clicks, then goes up to $149/month
Features: AdWords and Facebook marketing tools, keyword research.
Paid: Free account available with limited features & paid accounts start from $49/month Features: Social media marketing and management for Twitter, LinkedIn & Google+ accounts.
Google Adwords
Google Adwords is marketing tool that allows you to place ads on Google and its partner websites. This marketing tool can be expensive if not managed correctly, but provides a wealth of targeting options for small businesses looking to reach their audience. Paid: Varies
Features: Placement of ads on Google & partner websites, detailed targeting options.
Features: Placement of ads on Google & partner sites, ad targeting, ad analytics.
Bing Ads
Bing Ads is marketing tool that allows you to place ads on Bing and Yahoo. Paid: Varies
Features: Placement of ads on Bing & Yahoo, ad targeting, ad analytics.
How do I Know Which Marketing Tools I need?
When you read this list, some tools might have jumped out to you as ‘must-haves’. Others might not seem so important. But we can’t tell you which tools are worth the money for your business. These are just a few things to keep in mind when buying them for your business.
– What marketing goals do you want to achieve with these tools?
– What platforms are you targeting for your marketing efforts?
– Do you have a limited budget for marketing tools?
– How much time and effort are you willing to put into learning how to use these tools?
Once you answer these questions, the list of digital marketing tools you require will be a lot more manageable. And, if you’re still not sure which marketing tools to buy, reach out to your local Chamber of Commerce or Small Business Administration for help. They’ll be able to connect you with the right marketing professionals who can assist you in making the best decision for your business.